An effective Data Analytics solution can provide data analysis, predictive analytics, simulations, forecasting and optimizations. These services can enhance the capabilities of applications and the staff.

Trend analysis: provides a powerful collection of data that can achieve incredible insights into customer relations
Data mining and analytic: allows business to identify trends, solve problems and predict outcomes

Benefits of Data Analytics:
Access to tools that expose hidden data that can drive change and growth in a business
Non-traditional value measurements that are often overlooked
Access to pertinent data needed to make quality decisions
Access to intelligence that creates a competitive advantage
Tracking of Key Performance Indicators